WPP & Kantar present BrandZ Top 50 Most Valuable German Brands 2019

Agenda

Morning program

09.30 Breakfast reception
10.30 Challenges for Brand Management and Marketing Today and Tomorrow - Answers & Solutions from the Kantar World

  • Welcome and intro­duction - Andreas Pohle, CMTO Kantar Germany
  • Challenges for Brand Management and Marketing Today and Tomorrow - Answers & Solutions from the Kantar World - Dr. Stefan Stumpp, CEO Kantar Germany
  • Refreshing the kids range. A case study for Colgate Palmolive - Christine Stuckart, Director Strategic Insight Europe Colgate Palmolive & Christoph Prox, CEO Kantar Added Value
  • The next big wave – - the contri­bution of the brand campaign to Commerzbank’s positive development - Uwe Hellmann, Managing Director, Head of Brand Management Commerzbank
  • SMART brand planning powered by ANALYTICS: Identi­fying and under­standing the growth drivers of the Jäger­meister brand - Juraj Horsky, Global Brand Perfor­mance Analyst, MAST Jäger­meister
  • Simpli­fying business: MAN brand vision and opera­tio­na­li­zation through customer experience management - Björn Loose, Senior Vice President Marketing & Brand, MAN Truck & Bus AG and Stefan Hartner, Head of Customer Management (SMM), MAN Truck & Bus AG

12.00 Flying Lunch / Networking

Lunchtime program
13.30 BrandZ Insights Round­table: What is behind the data? Data, insights, recom­men­da­tions! Graham Staple­hurst, Global Strategy Director, BrandZ Kantar & Thomas Deneke, Client Development Lead, Kantar Millward Brown

  • What is behind the data? Explanation of the BrandZ procedure.
  • What data, analyses and reports are available? - Which data and findings can you draw from BrandZ for your brand?
  • How can data and findings be imple­mented in brand management? - How can you work with the findings from BrandZ in concrete terms?

15.00 Coffee break / Networking

Event
15:45 Start of the event - Ceremony “BrandZ - Top 50 Most Valuable German Brands 2019”

  • Welcome: Susan Link, Moderator ARD, Dr. Bernd Büchner, Managing Director Kantar Millward Brown
  • How much future can the brand stand? Keynote Sven Gabor Janszky, Futuro­logist and Chairman 2b AHEAD
  • Food for Thought: 5 exciting state­ments about the brand! Kathleen Ix, Innovation Director, Super­union; Dr. Peter Ludwig, Head of Brand & Brand Guidance, Kantar; Isabelle Schnell­bügel, Chief Strategy Officer, Ogilvy; Markus Eberl, Senior Director, Kantar Analytics Practice; Katja Brandt, CEO DACH, Mindshare
  • Discussion round “Tell me why! Why a brand needs a strong purpose” - Johannes Müller, Vice President Corporate Commu­ni­ca­tions, BSH Hausgeräte GmbH & Jan Pechmann, Managing Partner, diffferent
  • BrandZ: A short intro­duction - Graham Staple­hurst, Global Strategy Director, BrandZ Kantar
  • Award ceremony of the Top 50 Most Valuable German Brand 2019 - Be surprised and fasci­nated by the winners of the main and special prizes.

18.15 Virtual Reality, Drinks, Snacks, Networking
22.00 End

For further infor­mation please contact Viktoria.Becker@kantarmillwardbrown.com