Smart­phones, Tablets, Smart TVs, and Wearables are every­where and new technology is perpe­tually on the horizon. Words like “multiscreen” and “program­matic” have taken over the conver­sation. Now marketers face the challenge of keeping abreast of all this while coming up with innovative and efficient ways to execute winning marketing strategies.

This report, Millward Brown Digital’s 2nd annual Getting Digital Right study, provides an overview of the state of digital. With input from over 400 marketers spanning brands, media companies, and agencies, we summarize their insights and perspec­tives on getting digital right.

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