The Impact on Brand and Delivery Metrics and What Adver­tisers Can Do to Maximise Returns

Program­matic online adver­tising is on the rise, and is performing well against lower-funnel metrics such as purchase intent. However, it is not yet realising all of its brand-building potential against upper funnel metrics such as awareness and commu­ni­cation. Various factors, such as adver­tising fraud and viewa­bility, are holding back the full potential of program­matic. In order to maximise returns, marketers need to adopt best practices for campaign planning and measu­rement.

Find out more in our White Paper on Program­matic Adver­tising: GO TO